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Nike Archival "Baby Teeth"

24 Jul 2026 at 10:00 AM GMT-4

Take a bite out of Swoosh history. In the early days of Nike, the budding brand would often be mistaken or mispronounced. In part, this was due to Nike's original script logo being misinterpreted. So in 1976, Nike designed the modified block-lettered logo to leave no doubt. The logo was nicknamed after its resemblance to—of all things—baby teeth. And after 50 years, the "Baby Teeth" moniker still holds true.