10 Jul 2025 at 12:00 AM GMT-4
Welcome back to the game, players. PUMA x SQUID GAME returns with a fresh release inspired by season 3 of the global hit series. The new collection takes the PUMA x SQUID GAME aesthetic to the next level, featuring designs inspired by the show's theme of what happens when the lights go out. Bold, dynamic allover prints and glow-in-the-dark accents define these pieces, with hidden details inspired by Jump Rope, Hide and Seek, and the final Squid Game.