HOKA x PROBA

27 Jun 2025 at 11:00 AM GMT-4

Introducing HOKA x PROBA: Energy of Joy — a bold, joyful collection that brings art to movement and celebrates self-expression through color, shape, and design. This is our first full-family release, featuring three iconic HOKA styles for adults and one for youth — because joy has no age limit. Led by artist Alex Proba, StudioPROBA is known for turning the everyday into moments of wonder. Together, we’ve reimagined the Speedgoat 6, Kawana Mid, and Ora Primo as wearable artworks inspired by nature, emotion, and play. Launching June 27 on HOKA.com and select retailers. Video: @dansflavor CD & AD: @verenschka @chrisszly & @alexproba Styling: @ninasofia Models: @mailekam @mvp.dg & Zoe Lieberman Music: RUN by Jeff Cormack Design support: @coralineloos Lettering: @ayaka.b.ito