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Madhappy x Hanes

6 Feb 2026 at 12:00 PM GMT-5

madhappy & hanes

we introduce our first project in partnership with hanes, featuring a core year-round offering alongside a spring capsule.

hanes, the original name in comfort, represents a universal point of connection: timeless, dependable, and quietly present across generations.

we come together on a shared belief that comfort has always been emotional as much as it is physical. rooted in familiarity and intention, we sought to design pieces not just to be worn, but to make you feel good.

our core offering includes a baby tee 3-pack and boyfriend tee 3-pack, made with an ultrasoft cotton jersey.

our spring capsule includes a range of pointelle styles featured across a zip up, jogger, baby tee, bralette, and low rise brief silhouette.